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Wilkinson, the Brand for Mud Baths

CALISTOGA – A great brand can come from doing something simply and well for just a few decades. Take the case of Dr. John Wilkinson and his Dr. Wilkinson’s Hot Springs Resort of California. The resort...

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Solutions for CSX’s Greenbrier, $15 Million in Red

Twelve Ways to Rethink The Greenbrier brand WHITE SULPHUR SPRINGS – The West Virginia resort The Greenbrier is apparently losing $15 million a year for its parent company CSX. The railroad (NYSE: CSX)...

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Hilton Needs to Stay in Beverly Hills

Move from Beverly Hills Hurts Hilton Mystique BEVERLY HILLS - Hilton Hotels Corp. announced Wednesday, Jan. 21 that it would move its headquarters from Beverly Hills to the Washington D.C. area, either...

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Hope Springs Motel Resort

PALM SPRINGS – Any person who owns a silly little motel by the side of the road ought to look at Hope Springs Motel Resort in Palm Springs, California. It’s an utterly nondescript motel that has...

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Ten Reasons The Century Plaza in L.A. Can Be Preserved

LOS ANGELES – One of the great modern hotels, The Century Plaza, is potentially going to be demolished. I say potentially because the owner, developer Michael Rosenfeld, is only applying for...

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Hyatt Brings Back Its Storied Hyatt House

For those of us who grew up in the 1970s, a Hyatt House was a sort of hotel paradise. Yes, there were Ramada Inns and Holiday Inns, and these were actually decent places for everyday family trips and...

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Research Firm Ranks Top Hotel Brands

Published on BrandlandUSA.com BrandlandUSA - Business news about brands, marketing and trademarks NEW YORK – The research firm Harris Interactive has released its 2010 rankings of tourism brands. There...

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