Wilkinson, the Brand for Mud Baths
CALISTOGA – A great brand can come from doing something simply and well for just a few decades. Take the case of Dr. John Wilkinson and his Dr. Wilkinson’s Hot Springs Resort of California. The resort...
View ArticleSolutions for CSX’s Greenbrier, $15 Million in Red
Twelve Ways to Rethink The Greenbrier brand WHITE SULPHUR SPRINGS – The West Virginia resort The Greenbrier is apparently losing $15 million a year for its parent company CSX. The railroad (NYSE: CSX)...
View ArticleHilton Needs to Stay in Beverly Hills
Move from Beverly Hills Hurts Hilton Mystique BEVERLY HILLS - Hilton Hotels Corp. announced Wednesday, Jan. 21 that it would move its headquarters from Beverly Hills to the Washington D.C. area, either...
View ArticleHope Springs Motel Resort
PALM SPRINGS – Any person who owns a silly little motel by the side of the road ought to look at Hope Springs Motel Resort in Palm Springs, California. It’s an utterly nondescript motel that has...
View ArticleTen Reasons The Century Plaza in L.A. Can Be Preserved
LOS ANGELES – One of the great modern hotels, The Century Plaza, is potentially going to be demolished. I say potentially because the owner, developer Michael Rosenfeld, is only applying for...
View ArticleHyatt Brings Back Its Storied Hyatt House
For those of us who grew up in the 1970s, a Hyatt House was a sort of hotel paradise. Yes, there were Ramada Inns and Holiday Inns, and these were actually decent places for everyday family trips and...
View ArticleResearch Firm Ranks Top Hotel Brands
Published on BrandlandUSA.com BrandlandUSA - Business news about brands, marketing and trademarks NEW YORK – The research firm Harris Interactive has released its 2010 rankings of tourism brands. There...
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